28/07/2025
While mileage is still the most important factor for fleets, more modern tyres like KMAX GEN-3 and the EQMAX range add efficiency benefits that can lower total cost of ownership, including:
KMAX GEN-3 reduces rolling resistance by up to 13%, which improves fuel efficiency.
A higher tread stiffness handles EV loads and torque. New KMAX & EQMAX tyre ranges are suitable for all drivelines, simplifying tyre management.
Increased tread stiffness and wear performance enhance the durability of the KMAX GEN-3 range, extending the lifetime & profitability of each tyre.
In summary, investing in modern tyre ranges like KMAX GEN-3 can lower total cost of ownership for fleets without sacrificing mileage.
We know that high mileage is still the number one concern for European fleets, even as the industry evolves. But thanks to advancements in tread technology, sustainable materials and EV readiness, added mileage is no longer the only way to save costs and keep your fleet profitable.
We’ve outlined three key areas where you can lower your total cost of ownership, without affecting your mileage needs.
Lowering rolling resistance is the key to accessing extra savings. A tyre with a low rolling resistance loses less energy to friction and heat generation. This energy saving translates directly into improved fuel efficiency and increased battery range.
For instance, our new KMAX GEN-3 range lowers rolling resistance by up to 13%*. This significant increase is achieved by:
A new cap compound with increased silica content in the tread
A cool-running compound in the carcass that lowers heat generation
A new tread design that further reduces rolling resistance*
Want to know how the KMAX GEN-3 range can lower your total cost of ownership? Download the full product brochure here.
YOUR NEW FUEL COSTS WITH KMAX GEN-3
Same massive mileage.
Lower fuel costs.
Potential yearly fuel savings using KMAX GEN-3:
UP TO
€1.236
PER VEHICLE*
*Savings per vehicle combination (tractor+semi-trailer), based on internal Goodyear calculation considering official rolling resistance values of KMAX GEN-3 vs. KMAX GEN-2 tyres. Average fuel consumption 27l/100km, fuel price 1.6€/liter, average mileage 100,000 km/year. Actual savings may vary based on including, but not limited to vehicle condition and maintenance, traffic conditions, driver behaviour and other factors.
Fleets that want to thrive in a changing industry need to have one eye on the future. The impact of electric and hybrid vehicles in Europe is on the rise and will grow in the coming years.
That is why our new truck tyre ranges – KMAX GEN-3, EQMAX & URBANMAX – are all ‘Electric Drive Ready’. Designed for the extra load of EVs, a higher tread stiffness resists more engine torque, while lower rolling resistance saves battery autonomy.
To simplify tyre management and help fleets save costs, these tyre ranges are suitable for all drivelines, including Diesel, Gas, EV, and H2. Investing in more efficient tyres, such as KMAX GEN-3, can help you save costs and management time. With KMAX GEN-3, you can combine the needs of your fuel and electric vehicles in one tyre range.
The potential for massive mileage in a tyre is very appealing. But tyres that don’t fulfil their mileage capabilities due to avoidable damage are a drain on your resources.
The enhanced durability of tyres like KMAX GEN-3 comes from an optimised tread design that balances wear performance and robustness. A more even wear through the tyre's life also increases traction and adds to the reduction in rolling resistance.
The result is fuel-efficient, high-mileage tyres that give you maximum profitability for longer. KMAX GEN-3 tyres are also fully retreadable, so their lifetime can be increased even further, giving you the twin benefits of cost and sustainability savings.
Modern fleets need modern tyres to maximise opportunities in a changing industry. As tyre technology evolves, adopting the right tyres for your fleet is a sure-fire way to save costs.
The question is, what is the cost of NOT upgrading to more efficient tyres?
KMAX GEN-3 continues Goodyear's reputation for extended mileage while helping your fleet achieve greater efficiency and sustainability. Protecting your cost per mile and simplifying tyre management for the future, KMAX GEN-3 can reduce your total cost of ownership.
Discover the full details and technical specifications of the KMAX GEN-3 range on the link below.
*compared to predecessor, based on internal Goodyear data.