“Thanks to the Tyres-as-a-Service technology, we were able to locate the stolen vehicle, dispatch the police to the exact location, and recover the vehicle. That was an interesting and cool benefit we didn’t see coming.”

Michelle Ross, Head of Sales and Marketing for Goodyear Tyres-as-a-Service (TaaS), joined us to break down some of the benefits of TaaS for European fleets, even when the unexpected happens.

A premium subscription-based tyre service, like TaaS, is a hassle-free approach to tyre management, providing 24/7 tyre monitoring, proactive maintenance alerts and constant support.

Modern fleet managers juggle rising operational costs, complex regulations, and growing pressure to meet sustainability targets, all alongside day-to-day fleet and tyre management. 

It’s a challenge Michelle sees every day: "Everyone is trying to do more with less, and that puts a strain on resources and teams," she explains. 

In an environment where every operational decision matters, a new approach to tyre management could give fleets significant efficiency gains.

From lowering the total cost of ownership to reducing breakdown occurrences through 24/7 monitoring and support, a tyre subscription model like TaaS removes a lot of the hassle. 

As Michelle tells us, “Tyres-as-a-Service is a ‘white glove’ solution that takes tyre management off your plate.” 

While TaaS isn’t for every fleet, premium tyre subscription models like TaaS are already working for fleets in Europe and the US, with benefits including:

Michelle sums up the benefits of a subscription model neatly: “TaaS transforms the old dynamic by shifting from reactive to proactive management, giving fleet managers one less thing to worry about.”

Michelle uses a specific example to address the challenges faced by modern fleet managers: having access to too much data.

Modern trucks generate unprecedented amounts of data, but for many operators, this extra information creates problems as well as solutions. "The truck industry loves new technology, but reacting correctly to the sheer amount of data now available can be overwhelming," Michelle tells us.

“Traditional tyre management relies heavily on driver reports and scheduled inspections. But with high driver turnover and competing priorities, critical warning signs often go unnoticed until problems escalate,” she adds. 

A dedicated team of Goodyear experts analyse your tyre data to provide advanced alerts and schedule maintenance on your behalf. This proactive approach to data management reduces breakdowns and lowers operating costs. 

If you’re struggling to stay on top of the data your fleet is generating, then a tyre subscription model might be the answer.

Michelle explains that larger fleets without a dedicated tyre management team are typically switching to TaaS as a way to outsource this specialised function. 

This includes long-haul operators focused on operational optimisation and private fleets wanting to concentrate fully on their core business activities.

Michelle and the team are also finding that critical cargo carriers are particularly benefiting from the preventative effect of TaaS, especially its ability to avoid breakdown occurrences.

"Fleets that have to transport dangerous or sensitive cargo are especially benefiting from TaaS," observes Michelle. “When downtime isn't just inconvenient but potentially catastrophic, the proactive approach becomes essential.”

A premium tyre subscription like TaaS is a modern solution for modern fleets, which must seize every competitive advantage to stay ahead. 

A tyre subscription model doesn’t just have the power to boost operations; it positions your fleet for long-term success. 

Want to know if a tyre subscription model like TaaS could reduce your fleet’s total cost of ownership? Reach out to your local Goodyear representative to find out.