28/07/2025
As 2025 rolls on, Goodyear's groundbreaking EQMAX and EQMAX ULTRA tyres are increasing efficiency for fleet managers all over Europe. Launched in September 2024, these innovative tyres are helping fleets reach their sustainability goals without compromising on performance.
Covering all axle positions and compatible with all drivelines (Diesel, Gas, EV, H2), is the EQMAX Range the right tyre choice for your fleet?
The EQMAX range features up to 55% sustainable materials*, including the pioneering use of Rice Husk Ash Silica in the all-new full silica compound, making it the most sustainable truck tyre range in Goodyear's history. For fleet managers, this translates into measurable environmental benefits while maintaining optimal vehicle performance.
Early adopters across Europe are reporting significant improvements in operational efficiency:
What sets the EQMAX range apart from its competitors is its full silica tread compound technology. This advanced formulation delivers three critical advantages that directly impact fleet performance:
With up to 6% improved rolling resistance* compared to predecessors, fleets are experiencing tangible fuel savings on every journey.
The 20% increase in mileage* means fewer tyre replacements, reducing both operational costs and resource consumption.
The optimised tread pattern with additional sipes provides enhanced traction on wet surfaces, offering better overall wear and handling on long haul and local applications.
As European regulations continue to promote sustainability, the EQMAX range positions fleet managers ahead of compliance requirements. The universal compatibility across engine types, from diesel and gas to electric and hydrogen, simplifies your tyre management as your fleet evolves.
Electric Drive Ready, the EQMAX range offers specific advantages through increased carcass strength to support higher EV loads, while noise-reduction features complement the quietness of electric vehicles.
EQMAX and EQMAX Ultra are investing in a sustainable future while enhancing operational efficiency today.
Ready to prepare your fleet for the future? Contact your Goodyear commercial representative for a personalised consultation to experience how EQMAX can transform your fleet in 2025 and beyond.
*EQMAX range featuring up to 55% of sustainable materials.
**Up to 6% improved rolling resistance, and up to 20% better mileage, compared to predecessor..
*** In comparison to predecessor, based on internal Goodyear data.
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