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Commercial Truck Tyre Knowledge Centre | Goodyear

The Sustainable Reality Survey

The Sustainable Reality Survey

Last year, we launched the Sustainable Reality Survey, to examine what the transport industry is really doing to become more sustainable.

We know there’s no shortcut to sustainability. There’s no magic switch to flip, no button to press. In day-to-day life, you face many complex business challenges, and however good your intentions may be, sometimes committing to a sustainable solution just isn’t feasible, be it due to cost or practicality.

With the second iteration of our Sustainable Reality Survey, we examined what changed across Europe last year. How has the industry responded to the challenges it faces, and what new challenges have emerged? Track the industry’s sustainable journey in this comprehensive report.

SUSTAINABILITY REMAINS IMPORTANT

Like last year, nearly 3 in 4 fleets rate sustainability as being either ‘important’ or ‘very important’. Another key insight is the influence of fleet sizes: the bigger the fleet, the greater the importance of sustainability.

 


“41% OF FLEETS SEE SUSTAINABILITY AS A MEANS TO REDUCE OPERATING COSTS.”

SUSTAINABLE ACTIONS ARE QUICKLY GAINING MOMENTUM

1 in 3 fleets already have defined sustainability goals, but by 2023 it will be 4 out of 5. As before, the impact of fleet size here is significant, with 74% of large fleets already having put sustainable measures in place. But we see that smaller fleets are starting to follow suit.

 


“45% OF FLEETS ARE USING TELEMATICS TO MONITOR AND REDUCE FUEL CONSUMPTION”

WHAT IS HOLDING US BACK

The most important obstacle to adopting more sustainable solutions remains cost. 2 in 3 fleets report that some solutions are simply too expensive to implement. Convenience takes second place, with nearly 50% of fleets reporting that some solutions are too complex to adopt.

 


“74% OF ALL FLEETS SEE FINANCIAL INCENTIVES AS A KEY FACTOR IN DRIVING INCREASED SUSTAINABILITY”

In total 1431 companies from 33 European countries took part in the survey, giving us a fascinating insight into this high-profile issue.

 

Goodyear has also been working in partnership with non-profit organisation TreeNation, who has planted a tree for each survey response received.

Want more insights?

Get all the facts and figures by downloading the full report here

 

 

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