Commercial Truck Tyre Knowledge Centre | Goodyear

The Sustainable Reality Survey

The Sustainable Reality Survey

As Europe aims to become carbon-neutral by 2050, truck fleets and manufacturers are working hard to reduce the industry’s carbon footprint.

But it’s not easy. There is no magic green button to press and in everyday real life, there are many complex business issues to consider, not least cost and practicality. In short, the dilemma we face is sustainability vs. reality.

This is why we launched the Sustainable Reality Survey – a major Europe-wide survey into the everyday truth behind the sustainability headlines. It is a revealing and encouraging report that shows what is really happening in the industry.

SUSTAINABILITY IS IMPORTANT TO TRUCK FLEETS

3 out of 4 fleets recognised sustainability as an ‘important’ or ‘very important’ issue. Half of the fleets surveyed said that sustainability was an intrinsic part of their company values, but one in three also saw sustainability improvements as a means to reduce operating costs.

 


“1 IN 3 SEE SUSTAINABILITY AS A MEANS TO REDUCE OPERATING COSTS”

WHAT ACTIONS ARE FLEETS TAKING?

Fleets reported a wide range of measures, including retread tyres, alternative drive trains (eg electric), higher-capacity vehicles, telematics solutions and driver training. But the main actions taken were the renewal of the vehicle park itself (68%) and the use of fuel-efficient tyres (60%).

 


“60% ARE USING FUEL-EFFICIENT TYRES”

WHAT’S HOLDING US BACK?

Over 70% of all fleets mentioned that financial incentives such as tax breaks were the main drivers for sustainability – but the biggest obstacles to adoption were that solutions were considered either too expensive (60%) or too complex to be integrated into their everyday activity (45%).

 


“MORE THAN 70% OF ALL FLEETS SEE FINANCIAL INCENTIVES AS A KEY FACTOR IN DRIVING INCREASED SUSTAINABILITY”

In total 985 companies from 36 European countries took part in the survey, giving us a fascinating insight into this high-profile issue.

 

Goodyear has also been working in partnership with non-profit organisation TreeNation, who has planted a tree for each survey response received.

Want more insights?

 Get all the facts and figures receiving the full report