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Goodyear Blimps to promote road safety across Europe this year

04-03-2011   Category: Events

Goodyear has unveiled the first details of their eagerly awaited Safety Tour, which marks the return of the famous Goodyear Blimps to Europe for the first time since 1999. From the end of this month until October 2011, two of the famous airships will visit 20 European countries. The campaign will be named ‘The Goodyear Safety Tour’ highlighting the work of the tyre giant in improving road safety.

Blimp 2
“In each country visited by the Goodyear Blimps, we will take the lead in promoting road safety messages using innovative campaigns, high profile events and social media to engage with drivers and their families. The Blimps will be the heroes of a tour that embraces road safety initiatives across Europe” said Hugues Despres, Goodyear Brand Director. Over the coming weeks, Goodyear will reveal full details of the road safety initiatives and major events that will be promoted by their aerial ambassadors, named ‘Spirit of Safety I’ and ‘Spirit of Safety II’, in each country and today reveal the type of events where the European public can get their first sighting of a Goodyear Blimp for over a decade.
“In each country visited by the Goodyear Blimps, we will take the lead in promoting road safety messages using innovative campaigns, high profile events and social media to engage with drivers and their families. The Blimps will be the heroes of a tour that embraces road safety initiatives across Europe” said Hugues Despres, Goodyear Brand Director. Over the coming weeks, Goodyear will reveal full details of the road safety initiatives and major events that will be promoted by their aerial ambassadors, named ‘Spirit of Safety I’ and ‘Spirit of Safety II’, in each country and today reveal the type of events where the European public can get their first sighting of a Goodyear Blimp for over a decade.
For example, in Austria and Switzerland, The Goodyear Safety Tour will take place during the summer school holiday season with a series of road safety events, targeting families and young road users. Across Belgium, Netherlands and Luxembourg, the blimp will be the figurehead of a research study into the road safety attitudes of the drivers in the three countries and Goodyear has agreed local partnerships with verbeterjebuurt.nl (improve your neighborhood) and speelstraten.be (safe play streets). Goodyear will be using their Safety Tour website as a way for residents to highlight road safety issues to these organisations. In Germany, a series of major, high profile events will play host to the Goodyear Safety Tour with the Tour conducted in close cooperation with renowned partners such as the AvD (automobile club), Deutsche Verkehrswacht (safety initiative), the Federal Ministry of Transport and the charity organisation “Ein Herz für Kinder” (A Heart for Children). In the United Kingdom the Goodyear Safety Tour aims to bring road safety to life. Surveys on the tour will raise awareness of the Highway Code, in particular linking it to the importance of checking tread depths and pressures. In October, Goodyear will run a set of Road Safety Days teaching participants about safer driving – overlooked by the guiding presence of ‘Spirit of Safety I’. Over the last decade, Goodyear Blimps have been ‘on tour’ in the USA and China, but this tour marks the first European tour since 1999. Between March and October, the Goodyear Blimp will visit 20 countries, with the tour starting in the UK later this month. For more information on the Goodyear Blimp, please visit www.goodyear.eu