Goodyear and FC Bayern München

Goodyear is Platinum Partner of FC Bayern München

Add Goodyear to the list of companies allying themselves with world soccer powers as part of their promotional efforts.

Starting Jan. 1, Goodyear will be a “platinum partner” of F.C. Bayern Munich, a five-time European league champion and 25-time German league champion. The deal provides Goodyear with perimeter field advertising at all Bundesliga home games and a range of other advertising rights.

Financial terms of the multi-year deal were not disclosed. Goodyear replaces ContinentalA.G. as the team’s official tire partner.

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