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Goodyear News


Goodyear RFID Technology - Key to Managing Your Fast-Paced World

28-02-2006Product group: Car   Category: Technology

Geneva, Switzerland, February 28, 2006 - In racing, time is the enemy. When America's most successful racing organisation, the National Association of Stock Car Auto Racing (NASCAR) asked Goodyear to assist in levelling the playing field for the NASCAR competitors, Goodyear responded with a new time-saving solution - a tiny Radio Frequency Identification chip (RFID), which tracks each tyre from the manufacturing facility to the track, through distribution to the teams and upon its return after the race.

Goodyear NASCAR racing
RFID technology, refined by Goodyear engineers for this first successful production application, allows NASCAR to meet its goal. That goal is to control the tyre inventory available to teams in order to limit team testing to just six NASCAR-approved tests a year - thus making it fair for all teams, regardless of their size or resources. By Goodyear leasing its tyres instead of selling them, and requiring their return before teams can depart a race or a test, NASCAR's goal of advanced inventory control is attained.

Time is of the essence when dealing with thousands of tyres during a race weekend. Accuracy is paramount. RFID provides both. The technology Goodyear used for NASCAR imbeds an RFID tag into each tire sidewall during production. The RFID tag is an electronic assembly comprised of a polymer encased microchip and a durable tyre antenna. A handheld reader reads the microchip and data is relayed daily to a central location. The RFID technology provides speed, accuracy and automation to the tire management process.


From the race-track to the road

Now that this technology has proven itself on the race-track, it is available for use in passenger cars.
Goodyear RFID scanning tires
"NASCAR is in many aspects a microcosm of the entire automotive industry", says Steve Roth, director of Goodyear Vehicle Systems and Business Development. "It has all the elements of manufacturing, distribution, warehousing and delivery to the customer. Because of the smaller scale, the introduction of RFID in NASCAR presents an opportunity to anticipate any difficulties prior to its commercial application."

"Since this project is being supported by the Racing Division here at Goodyear it has allowed us to implement changes rapidly and efficiently so we can optimise the entire process", notes Roth. "Now Goodyear can take what it has learned in racing and use it to satisfy the needs of vehicle manufacturers. The long term benefits for our automotive OE customers could mean having the right tyre in the right assembly plant at the right time," adds Roth.

"Furthermore, OEM's can use RFID technology to optimise logistics of the tyres in their assembly process. Having the correct tyre on the correct wheel matched to the vehicle could reduce costly quality checks and corrections," concludes Roth.

The future is wide open to possibilities. The RFID tag can store tyre brand, size, load, speed ratings and performance characteristics. It can interact with other vehicle systems to enhance performance of ABS brakes, traction control and vehicle stability control. And tyres with RFID tags require no special handling at any stage of a project.

RFID is only the first step in Goodyear's technology road map. We are advancing technology in tyre pressure monitoring systems, tyre/vehicle integration and breakthrough sensor development through our strategic alliances with Siemens VDO Automotive, TRW, and the advanced research organization, Sandia National Laboratory. These alliances help deliver new levels of innovation and the ability to bring technology to the market.

Let Goodyear help you institute a tyre RFID program that offers numerous benefits in streamlining logistics and manufacturing efficiency as well as enhancement of vehicle performance. Visit us at the Geneva Auto Show, Hall 1, booth 1011 for a demonstration of RFID technology.

Goodyear would like to acknowledge the cooperation of the following suppliers: Advanced Id Corporation, Commercial Timesharing, Psion Teklogix, SAMSys Technologies Inc., Sprint Nextel and Tech International.

About Goodyear

Goodyear is the world's largest tyre company. Headquartered in Akron, Ohio, the company manufactures tyres, engineered rubber products and chemicals in more than 90 facilities in 28 countries. It has marketing operations in almost every country around the world. Goodyear employs about 80,000 people worldwide.

Goodyear's innovations have set automotive standards for more than 100 years. Goodyear has been the pioneer of the innovative safety technology known as RunOnFlat, which allows a driver to continue on a journey with a punctured tyre. Goodyear is the world's leading manufacturer of runflat tyres, with applications on various BMWs, the award winning Mini, Mercedes-Benz high performance cars, on America's legendary sports car Corvette and other brands. Additional Goodyear RunOnFlat fitments are on the horizon, as the company's designers are working with multiple automobile manufacturers on more than 100 runflat projects. In 2005 Goodyear supplied more than 1.7 million RunOnFlat tyres.

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