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Akron-based Goodyear expects the partnership to have global impact as well, according to Darren Wells, president of Goodyear’s Europe, Middle East, and Africa business unit.
“Bayern Munich and Goodyear both have a strong international focus,” he said. “The games are broadcast across the world, and the team has more than 400 million fans on all continents. Both of us have highly positive reputations that transcend borders.”
Beyond the obvious promotional efforts, Goodyear has arranged for the team’s buses and some team players’ cars to be equipped with Goodyear tires.Why Goodyear? Find tire