3 key pillars for a better future: sourcing, manufacturing, tyre development and tyre management

European Green Deal - Moving towards more sustainable transportation

The Green Deal provides fleet operators with a bold, ambitious target, but working with a trusted mobility expert and partner like Goodyear can support making it realistic and achievable. From data-based tyre monitoring solutions and advanced telematics to sustainable tyre technology, professional and proactive fleet management has a major role to play in this journey to a sustainable future.

For Goodyear, the journey towards the Green Deal target started with sustainable sourcing.  In 2019, Goodyear increased its use of soybean oil as a replacement for petroleum-derived oils by 90 percent. The company strives to make an impact by the choice of materials used. End of 2021, Goodyear has been recognized for the development of an innovative and environmentally friendly traction resin as it has several advantages for the environment. The new bio-based formula does not only reduce naphtha/crude oil requirements, but also improves fuel consumption and reduces CO2 emissions for both passengers as commercial vehicles. Another recent example is the assessment of carbon black produced from methane and/or biomethane as part of its work with Monolith, a world leader in clean hydrogen and materials production.


The next step is in manufacturing with Goodyear pledging to reach net-zero value chain greenhouse gas emissions by 2050. In 2021, Goodyear opted for renewable energy in its plants across Europe. The shift will contribute to a reduction of carbon emissions intensity by 25% by 2023 or up to 260,000 tons.

Thirdly, Goodyear is focusing on developing tyres that not only save energy by having a lower rolling resistance, but have the durability and versatility to reduce the number of tyre changes required. The latest generation of FUELMAX ENDURANCE tyres are a case in point, offering not only reduced energy consumption known from highway operation but on top, offer the durability and traction required to handle the curves, inclines and frequent stops of regional driving. If a 100-vehicle fleet switched to this latest generation B-rated tyre this would represent a potential saving of 100 tonnes of CO2 emissions and 40,000 litres of fuel every year compared to using a EU C-label fuel consumption grade tyres. On an electric truck, they would contribute to extending the range.


Finally, the company provides fleet operators with advanced mobility tools to stay ahead of the game in a rapidly evolving market. Interoperable smart technologies such as telematic and predictive tyre monitoring are important tools, allowing the mapping of everything from vehicle utilisation and tracking, tyre and trailer health, … to driving style by connecting assets in an ‘internet of things’.

Goodyear’s strategic collaboration with ZF’s Transics FMS and the TuSimple Autonomous Freight Network (AFN), provide tyres and management solutions to aid predictive maintenance, understand tyre longevity and reduce the carbon impact of fleets. By connecting the dots, these solutions can drive results in the field including time savings, increased uptime, improved data-based decision making and last but not least simplifying complex processes by having systems talk to each other.

GREEN DEAL – 3 key pillars towards a better future by Goodyear