Europe to be carbon-neutral by 2050. Three easy ways to drive forward.

European Green Deal

The European Commission’s Green Deal aims to make Europe the world’s first carbon-neutral continent by 2050. The road transport industry, we and you, can contribute to this.


More than 50 percent of Europe’s goods transportation is by road and European road transport is a business worth over €500 billion each year1. In the last 20 years, investment in new technologies has seen emissions from road transport fall by up to 98 percent, but the elimination of greenhouse gases presents the industry with one of its biggest challenges yet.


Heavy duty commercial vehicles accounted for 27 percent of the CO2 emissions from the European transportation sector in 2019, showing the potential for the sector to support the journey to a carbon-neutral continent2.


Truck and tyre manufacturers as well as leading transportation and logistics companies across Europe have an opportunity to harness new technologies in the march towards the Green Deal target.

Truck manufacturers are taking a two-pronged approach. Diesel-engine vehicles are being made more efficient through technical improvements covering everything from aerodynamics to combustion technology. Meanwhile, alternative technologies are developing rapidly with battery-powered trucks being boosted by new legislation that allows them to have a greater kerb weight than diesel vehicles, providing the opportunity to have a range that far exceeds the European driving time regulations. The mandatory 45-minute break every 4.5 hours aligns perfectly with fast charging technology. 


By 2030, expectations are that close to 820,000 zero-emissions trucks and buses, including battery and fuel cell electric technologies, will be roaming the European transport network3. The Goodyear Sustainable Reality Survey covered close to 1000 companies in 36 countries. Sixteen percent of fleet operators said they were already using alternative power drivetrains. Significantly, this figure rose to 43 percent in fleets with more than 500 vehicles.



For fleet operators, there are key focus areas: Promoting eco-driving and route optimisation; avoiding empty miles; and digitalising processes to maximise the power of data in understanding how to become more efficient. At Goodyear we believe that fleet and tyre management solutions can further contribute to achieving the Green Deal targets.


Even on conventionally powered vehicles, operational efficiency, through measures such as load factor optimisation, optimal tyre pressure monitoring, digitalisation and greater use of collaborative transport platforms, could contribute to CO2 savings of up to 10 percent1. The use of high-capacity vehicles can also lead to significant CO2 savings, with two vehicles able to carry the load of three regular trucks. A fleet operator’s choice of an advanced mobility partner is a crucial decision on the road to a sustainable future.

Green Deal – 3 easy ways to lower carbon footprint

1. Opt for versatile fuel efficient and low emissions tyres

Potential saving of 100 tonnes of CO2 emissions and 40,000 litres of fuel every year when switching from a EU C-label for fuel efficiency to a B-label tyre.4


Meet Goodyear FUELMAX ENDURANCE bringing fuel efficiency levels from the highway to state and secondary roads.

2. Have your tyres always operate on the right tyre pressure

1 bar costs 1.483 € extra in fuel every year for each vehicle5


Underinflation by 20 percent will reduce tyre life by 30 percent6.


Find out more on Goodyears advanced Tyre Pressure monitoring and management solutions that on top can avoid up to 90 percent of tyre-related downtime7

3. Rethinking retreading

Extend tyre life by 150 percent8


Cut overall tyre bills by 10 percent8


Requiring 66% less crude oil for manufacturing


Discover the Goodyear Retreading program.

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4 EU tyre label: all sizes of the new FUELMAX ENDURANCE product line feature a B-label for fuel efficiency. Numbers based on VECTO calculation when switching from KMAX GEN-2 (C-label for fuel efficiency) to FUELMAX ENDURANCE (B-label for fuel efficiency)


5 Based on following assumptions: 150.000 km/year; 35l/100km average fuel consumption; 1 bar less inflation pressure = 5% increased rolling resistance = 1,5% higher fuel consumption; Diesel costs 1,884 € /l (dd 18/04/22 source:

6 Source: American Trucking Associations’ Technology and Maintenance Council

7 Measured on 50 fleets across Europe – 2019

8 Based on internal analysis, comparing the use of a new Goodyear tyre versus a new Goodyear tyre that is regrooved, retreaded and regrooved a second time.