Europe to be carbon-neutral by 2050. Three easy ways to drive forward.
The European Commission’s Green Deal aims to make Europe the world’s first carbon-neutral continent by 2050. The road transport industry, we and you, can contribute to this.
More than 50 percent of Europe’s goods transportation is by road and European road transport is a business worth over €500 billion each year1. In the last 20 years, investment in new technologies has seen emissions from road transport fall by up to 98 percent, but the elimination of greenhouse gases presents the industry with one of its biggest challenges yet.
Heavy duty commercial vehicles accounted for 27 percent of the CO2 emissions from the European transportation sector in 2019, showing the potential for the sector to support the journey to a carbon-neutral continent2.
Truck and tyre manufacturers as well as leading transportation and logistics companies across Europe have an opportunity to harness new technologies in the march towards the Green Deal target.
4 EU tyre label: all sizes of the new FUELMAX ENDURANCE product line feature a B-label for fuel efficiency. Numbers based on VECTO calculation when switching from KMAX GEN-2 (C-label for fuel efficiency) to FUELMAX ENDURANCE (B-label for fuel efficiency)
5 Based on following assumptions: 150.000 km/year; 35l/100km average fuel consumption; 1 bar less inflation pressure = 5% increased rolling resistance = 1,5% higher fuel consumption; Diesel costs 1,884 € /l (dd 18/04/22 source: https://www.cargopedia.net/europe-fuel-prices
6 Source: American Trucking Associations’ Technology and Maintenance Council
7 Measured on 50 fleets across Europe – 2019
8 Based on internal analysis, comparing the use of a new Goodyear tyre versus a new Goodyear tyre that is regrooved, retreaded and regrooved a second time.