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Goodyear, the international manufacturer of premium high performance tyres, and FC Bayern Munich, the most successful team in Germany’s Bundesliga, will enter into a platinum sponsoring partnership starting January 1, 2016. The multi-year agreement, includes perimeter advertising at all Bundesliga home games and a range of other advertising rights.
Football stars including Philipp Lahm, Franck Ribéry, Thomas Müller and Manuel Neuer can experience the outstanding quality of Goodyear’s products for themselves – in two ways. Several players’ private cars – and the team’s bus – have already been equipped with Goodyear’s tyres.
Goodyear entered into the partnership with its global market in mind. As Darren Wells, President of The Goodyear Tyre & Rubber Company’s Europe, Middle East, and Africa business unit, said, “Bayern Munich and Goodyear both have a strong international focus. The games are broadcast across the world, and the team has more than 400 million fans on all continents. Both of us have highly positive reputations that transcend borders. Wells said, “Both brands share a long and successful heritage, a passion for winning, and a commitment to innovation.”
Karl-Heinz Rummenigge, Executive Board Chairman of the football club said, “We are very pleased to team up with Goodyear, a leading international company. Goodyear is a premium tyre manufacturer committed to the highest quality, and we are very pleased that they are joining the Bayern Munich family.”