Goodyear's comeback marks the return of the famous brand to global sportscar racing at one of racing’s most iconic venues. With over 250,000 attendees, Le Mans is one of the largest single attendance sporting events in the world. “Motorsport continues to be one of the most popular global sports,” Ben Crawley, Goodyear Director of Motorsport EMEA, commented. “It is an ideal platform for us to engage with consumers around the heritage, passion, innovation and technology that make up Goodyear’s story in racing.”