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Add Goodyear to the list of companies allying themselves with world soccer powers as part of their promotional efforts.
Starting Jan. 1, Goodyear will be a “platinum partner” of F.C. Bayern Munich, a five-time European league champion and 25-time German league champion. The deal provides Goodyear with perimeter field advertising at all Bundesliga home games and a range of other advertising rights.
Financial terms of the multi-year deal were not disclosed. Goodyear replaces ContinentalA.G. as the team’s official tire partner.