At Goodyear, we believe associate engagement and empowerment are critical for us to achieve the ultimate goal of zero injuries and zero incidents. As associates, we know that when we receive the knowledge and support to participate in safety initiatives, we become part of our safety success – we identify risks, remove roadblocks, and generate and implement ideas for improvement.
We believe all associates are responsible for safety – both their personal safety and the safety of everyone around them. To reflect how critical safety is to our company, we have started to track employee engagement in safety initiatives, as well as environmental and sustainability ones, as a key performance measure. Leaders at every level are responsible for creating a safe environment and reinforcing safe behaviors. By working together, we can achieve our ultimate goal of No One Gets Hurt.
By implementing and managing stringent workplace safety standards, we create a safe work environment ... but we don't stop there. We are building a culture where safety is a value to each and every associate. By doing so, we continue to drive toward zero – zero injuries and zero incidents.