Goodyear Safe Summer Driving
04-03-2011 Category: Events
With a tour spanning the whole of Summer, it is appropriate that the return of the Goodyear Blimps to Europe will help promote safe summer driving. As part of the Goodyear Safety Tour, Goodyear will be highlighting that most traffic accidents occur during the warmer summer months . Whilst winter weather may bring a wide variety of challenging road conditions, from ice and snow to the risk of aquaplaning due to incessant rain, research shows that it is exactly drivers’ decreased attention to road safety during summer that contributes to the increased number of traffic accidents.
Divide between knowing and doing results in ‘Grip Gap’
Every year, thousands of motorists across Europe set off on long, often exhausting journeys without adequate preparation of their vehicles or enough rest. Yet research has shown that badly maintained vehicles and fatigued drivers are two key causes of summertime accidents. Part of adequate vehicle maintenance includes regular tyre maintenance. According to the results of Goodyear Dunlop’s recent survey on road safety awareness, beliefs and practices , many drivers do understand the important role of tyres but at the same time don’t make sure their tyres are in good condition. “A lack of car and tyre maintenance can put drivers and others at risk on the road,” says Hugues Despres, Goodyear Brand Director for Europe, Middle East and Africa. “The right tyre choice can have a significant impact on road safety. A tyre such as the new Eagle F1 Asymmetric 2 can reduce the car’s stopping distance by 3m – as tests by the testing and certification company TÜV SÜD Automotive show,” explains Despres.
TÜV SÜD Automotive data
According to TÜV SÜD Automotive data, the difference of braking performance of high quality tyres compared to low quality cheap Asian tires is significant, TÜV SÜD Automotive tests have shown that a car’s stopping distance on wet roads increases by 21,7m by simply mounting low quality tyres. While the car with the high quality tyres had already stopped, the car with the low quality tyres was still driving 47,4km/h. “Our research shows that while 82% of drivers say properly maintained tyres are important to their road safety, 44% percent don’t know when to check tyre pressure and 37% even admitted that they would drive as normal on worn tyres,” adds Despres. “This flagrant discrepancy between knowing and doing the right thing is cause for concern.” “At Goodyear we believe road safety to be a shared responsibility. Authorities must ensure well-maintained roads, tyre manufacturers must continue to push the boundaries of their technologies to increase the safety performance of their products and drivers must maintain their vehicles and tyres and adapt their driving style to suit the occasion and weather conditions. By working together, we contribute to safer roads for all,” explains Despres.