Goodyear News
The Goodyear Blimp returns to Europe for the first time in over 10 years, embarking on the 2011 Goodyear Safety Tour.
10-02-2011 Category: Events
From March until October 2011, two of the famous airships, named Spirit of Safety I and II will visit 20 European countries to underline the tyre giant’s role in improving road safety.
The Goodyear Blimps have been gracing the skies for more than 85 years, establishing a reputation for being a ‘guardian angel’ for the company, symbolising the work of Goodyear’s innovation centres to reduce the number of road accidents across the globe. “The Goodyear Blimp will take the lead on a number of road safety initiatives as it becomes the focal point for Goodyear’s consumer based activities and events,” said Hugues Despres, Goodyear Brand Director for EMEA. “As it tours the skies of Europe, the Goodyear Safety Tour will allow us to communicate our drive for safety and provide us with a platform to promote our advances in tyre technology that has ensured safety for drivers and their families - and for the environment in which we live.” Over the last decade, Goodyear Blimps have been ‘on tour’ around the globe, including the USA and China, but this tour marks the first European tour since 1999. Between March and October, the Goodyear Safety Tour will visit more than 20 countries. More information on the Goodyear Safety Tour will be revealed later this month on www.goodyear.eu