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Land Rover selects Goodyear’s EfficientGrip SUV for Range Rover Evoque

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Fuel Saving Technology to play a role in CO2 reduction drive of new Land Rover Model.
Albufeira, Portugal - Goodyear announces today that Land Rover has selected its new 19 inch EfficientGrip SUV tire for the Prestige model of its new Evoque. The 235/55R19 105V tire will also be offered as an option on all Evoque models across the world, outside North America.
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Goodyear launched its EfficientGrip SUV tire at the end of 2011. Aimed specifically at the SUV and 4x4 vehicle markets, the new tire combines the road grip qualities of the EfficientGrip range, with an active ability to deliver lower fuel consumption, lower CO2 emissions and a quieter ride1. The tire is available for a solid range of SUV/4x4 vehicles, from luxury/full size vehicles through standard, compact and sub-compact ranges.
Built utilizing the company’s innovative FuelSaving Technology, Goodyear’s EfficientGrip SUV delivers a tire that is constructed using a special polymer, designed to improve rolling resistance, save fuel and reduce CO2 emissions.
The Range Rover Evoque is a premium compact SUV which went on sale in quarter four 2011. It has been specifically designed to attract a new group of customers to the Range Rover brand, as well as focus on increasingly stringent CO2 emissions and fuel economy requirements. The Evoque has been received positively by press and consumers alike and has won over a hundred international awards.
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With a growing SUV/4x4 market in Europe expected to reach several million vehicles by 2014, the demand for specialized SUV/4x4 tires is on the increase2.
“At Goodyear we work around two key themes that define almost everything we stand for and everything we do – safety and respect for the environment”, says Hugues Despres, Brand Director EMEA at Goodyear. “They are principles held equally high at Land Rover, and we pride ourselves on being chosen for the new Range Rover Evoque.”

1Tested against its predecessor by Goodyear Technical Center Luxembourg in March 2010, Tire size: 255/55R18 109V XL; Location: Mireval (FR) and Luxembourg (LU)
2 Global Insight automotive market research, SUV Market 03-2010