Goodyear concept tire with BioIsoprene™ technology wins ‘Environmental Achievement of the Year’ award.
Geneva, Switzerland, March 2, 2010 – Goodyear is proud to announce that its forward-looking concept tire made with BioIsoprene™ technology was recently awarded the prestigious “Environmental Achievement of the Year Award”. The innovative tire will be presented for the first time to the automotive world at the Geneva Motor Show 2010.
Nominated in three categories
The Tire Technology International Awards for Innovation and Excellence were presented in five categories, in which Goodyear was officially short-listed for three awards: ‘Tire Manufacturer of the Year’ for its overall performance and developments over the past 12 months, ‘Tire Technology of the Year’ for its DuraPlus Technology and the ‘Environmental Achievement of the Year award’ for the Biolsoprene concept tire. The winners were chosen by a panel of 17 internationally renowned industry experts.
“Receiving this kind of recognition from automotive and industry experts for an achievement that showcases the future possibilities in our industry is enormously fulfilling. Goodyear’s first concept tire manufactured with BioIsoprene™ technology shows the enormous progress we have made in using a bio-based alternative to the petroleum-derived raw material isoprene in our production process,” says Jean-Pierre Jeusette, Goodyear Director Tire Technology Consumer Tires for Europe, Middle East and Africa. “The development of BioIsoprene™ technology could help us reduce industry impact on the environment by applying renewable raw materials in the supply chain and making Goodyear less dependent on oil-derived products.”
BioIsoprene™ product is derived from renewable raw materials, and represents a significant development within the biochemical and rubber industries. Aside from synthetic rubber for tire production, traditional isoprene is used for the production of a wide range of products, such as surgical gloves, golf balls and adhesives. Thus, the potential for BioIsoprene™ product is substantial.
“The development of this breakthrough biochemical was an important milestone in our collaboration with Goodyear,” says Philippe Lavielle, Executive VP of Business Development for Genencor. “BioIsoprene™ technology is an excellent example of Danisco’s leadership in industrial biotechnology through our Genencor division.”
“These nominations and the award win confirm Goodyear’s continued commitment to developing innovative and more environmentally friendly tire technologies,” says Jeusette.
The Goodyear BioIsoprene tire will be on display at the Geneva International Motor Show, next to the entrance of the media center during press days and on Goodyear’s booth (hall 2, nr 2057) during public days.
More information about the awards can be found on www.tiretechnology-expo.com.