Corporate Citizenship

At Goodyear we believe in responsible growth. We are committed to protecting the environment and upholding the health and safety of our associates, our customers and consumers, and the communities in which we operate. 

The Goodyear credo 'Protect Our Good Name', introduced in 1915, lies at the core of everything we do. Our reputation demands it; our associates require it and our communities expect it. That's why we: 

  • comply with all applicable environmental, health and safety (EHS) regulations and laws. 
  • establish systems and set goals for the EMEA region that work to achieve continuous improvement. 
  • integrate EHS into key business decisions. Including the design, production, distribution and support of our products and services. 
  • reduce our environmental impact and conserve natural resources by minimizing waste and emissions, reusing and recycling materials, and by managing our energy and water usage responsibly.

Partners and Awards

Goodyear is proud to be co-chair of the global Tire Industry Project (TIP), under the umbrella of the World Business Council for Sustainable Development (WBCSD). We are working together with the eleven largest global tire companies to identify and address potential health and environmental impacts of chemicals used in tires. 

In particular the TIP project includes assessment of the nature and potential impact of Tire Road Wear Particles and responsible management practices for End of Life Tires. The project is also assessing the sustainable and responsible application of nanotechnology in tires and the TIP co-chairs are working with the OECD on a project “Nanotechnology for Sustainable Development: the Case of Tires” and a report was published in early 2014.

Read more about Goodyear’s Environmental Stewardship

We care about our environment

Our environmental impact reduction strategy begins with the optimization of materials. The raw materials we use are constantly evaluated to review their characteristics, energy composition, social and regulatory requirements, and possible alternatives.

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We care about our associates

At Goodyear, we believe associate engagement and empowerment are critical for us to achieve the ultimate goal of zero injuries and zero incidents.

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We care about our communities

At Goodyear we recognize that we are more than just a business; we are part of a global community. We operate with integrity and accountability and we have a strong commitment to do business in a way that respects, protects and benefits our various stakeholders.

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